I’m Danny McMahon, a marketer in New York City. I help startups and growing companies turn what they’ve built and what they know into content, messaging, and campaigns that people actually want to engage with.
Content and brand are where I’m strongest. The other two areas are here for when a project needs them.
Strategy and writing that turns what your company knows into things people want to read, planned properly and stretched across more than one channel.
Working out what you should say and who you’re saying it to, then writing it so it holds up everywhere from the homepage to the sales conversation.
A steady presence on the channels that matter for your business, and a clear point of view when it’s time to talk to the press or the market.
Well-defined projects for when you need a plan, a second opinion, or an extra pair of hands.
One project I built and ran myself. It was my own brand, not a client engagement, so the whole thing is mine to show. Numbers are from its first season, and more detail is in my portfolio.
Playbook Press was my own NFL fantasy football content brand on TikTok and Instagram, launched in January 2024. I ran every part of it myself, from strategy and content to design and publishing, with no paid promotion.
The audience is different from most companies I’d work with. The job is the same: find a point of view, make things people want to watch, and keep showing up.
4.7M+
organic views
240K+
engagements
$0
paid budget
Solo
full brand operation
I can help figure out what a company should say. I also enjoy writing it, building the campaign around it, creating the content, and getting it out into the world. Most projects need both, and it’s easier when the same person does both.
I’ve spent several years in marketing across content, brand, social, communications, PR, product marketing, email, SEO, and marketing automation. Day to day, that has meant running a podcast through 50+ episodes from start to finish, managing newsletters and email campaigns that reach thousands of people, and keeping email automation and sales enablement workflows running.
I’m based in New York City.
Tools I work in: Adobe Creative Cloud, Canva, Webflow, Salesforce Account Engagement (Pardot), Google Analytics, Search Console, SEMrush, and AI tools where they genuinely help.
Projects can be one-off, short-term, or ongoing monthly support. I scope and price each one individually, once I understand what you need.
A short project or conversation to understand the business, audience, goals, and the problem you’re trying to solve.
Develop the strategy, messaging, content plan, or project scope, so we both know what happens next.
Create the work, launch it, refine it, and hand over whatever you need to keep it going.
Tell me what you’re working on, what you need help with, and where you’re stuck.
Not sure exactly what you need? That’s fine. Tell me what you’re working on and I’ll let you know if I can help.
Prefer email? dannymcmahon87@gmail.com
I’ll read what you sent and reply by email.